| TV & RADIO TRAINING
WHAT IS IT?
A SPECIALISED TRAINING COURSE presented by CNBC Africa’s Bronwyn Nielsen
The Live Experience
Candidates experience actual TV studio conditions
– live - at CNBC Africa’s studios in Sandton - Johannesburg.
Understanding the Media
We give you an overview of the SA media industry, the major players and their target markets.
Preparing for interviews
You ultimately understand what journalists want – and get the tools to deal with TV interviews.
Constructive Criticism
We identify the strengths and weaknesses of every company spokesperson. You know what is needed to be your
company’s most effective communicator on television.
HALF-DAY COURSE OUTLINE (8.00 -12.00 / 4 hours)
Theory:
The current South African media landscape
Understanding journalists and news values
Preparing for an on-camera interview
Dealing with the “hostile” interview
Handling difficult questions
The art of the sound bite
Different types of TV interviews &
appearances
Body language and appearance for TV
Practical:
Understanding the “live” TV environment – the studio, the lights
“Live” TV and radio interviews with each candidate
A playback session with critiquing and open discussion
Using the feedback to better advantage – the do’s & don’ts
At the end of the half-day course candidates will have a deep understanding of the current media landscape and
how to handle themselves in a both a TV and radio interview.
Course Package and costs:
Candidates receive a full course pack and DVD copy of their interview
Refreshments are provided
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