Distell performs well due to diverse brand offering - CNBC Africa

Distell performs well due to diverse brand offering


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Distell liquor brands. PHOTO: Distell

“We believe challenging trading conditions in many of our markets will persist for the remainder of the year. However, the strength, appeal and diversity of our brands, our enhanced capacity to trade across a spectrum of markets and the security of our financial position will allow us to continue pursuing our strategic course successfully,” said [DATA DST:DISTELL GROUP LTD.] in a statement.

In April 2013, the group acquired the Scotch whiskey producer, Burn Stewart Distillers (BSD), for 2.2 billion rand which made a significant contribution to their performance for the six months ended 31 December 2014.  

Revenue grew by 15.1 percent to 9.9 billion rand on a sales volume increase of 5.5 percent while Operating profit increased 27.2 percent to 1.5 billion rand.

Headline earnings rose 22.9 percent to 1.1 billion rand and they declared a gross cash dividend of 154 cents per share.


International sales volumes, including Africa, rose by 12.7 percent while revenue improved 48.9 percent benefiting from a weaker rand and the addition of the BSD brand portfolio. The group’s wine and spirits portfolios delivered growth of 6.4 percent and 54 percent respectively.

“Sub-Saharan African markets, outside South Africa, continued to deliver exceptional results with strong volume growth across all categories. The region contributed 55.1 percent to foreign revenue,” continued the statement.

Their Amarula brand remains one of South Africa’s most successful exports and is the only local brand on the Impact Databank list of the world’s top 100 premium spirit brands.  It is currently sold in more than 100 countries and is the 36th most popular spirit sold in duty-free.

Their Bisquit brand has won medals for each of its authentic French cognacs at the International Wine and Spirit Competition while Nederburg remains South Africa’s most awarded winery.

Their Savanna brand is now selling in over 60 countries and has won two coveted digital awards for the dedication to social media.

Their Bain’s Cape Mountain Whiskey brand is the fastest growing local brand and recently won the title of the world’s best grain whiskey at the 2013 World Whiskey Awards.