This follows after the group’s former chairman, Jurie Geldenhuys, retired in March 2014. Dr Eloff will take over the position as of the 1 June 2014.
Dr Eloff, who has been on the board of Astral Foods as an independent non-executive director since 2007, is also the chairman of the Afrikaans media company, Dagbreek Trust, as well as deputy chairman of the nonpartisan organisation, FW de Klerk Foundation.
(READ MORE: Astral Foods HEPS up 308%)
Dr Eloff was also the Vice-Chancellor of both the Potchefstroom University for Christian Higher Education in 2002 and for North West University in 2004. He also served as president and vice president of the multi sector employer organisation Afrikaanse Handelsinstituut (AHI) from 2009 to 2012.