The firm recorded an eight per cent revenue growth for its mobile activity, its earnings before interest, taxes, depreciation, and amortization (EBITDA) and also the company’s corporate data.
According to Mickael Ghossein, CEO at Orange Kenya, since the beginning of 2014 the company has had chief investments permitting it to better compete in the market and also offer quality service to the clients.
“We have experienced a 40 per cent jump in mobile network activity as well as an incremental growth across all business segments, demonstrating the strategy put in place at the beginning of the year is effective,” said Ghossein.
Orange launched a campaign dubbed ‘Did you Know’ which has largely been attributed to the firm’s increase in its mobile subscribers by 15.6 per cent by the end of March 2014.
Ghossein believes that the increase in subscribers will also be reflected in the industry regulator’s quarterly statistics report.
Orange Kenya, the country’s third-largest telecom operator, is a brand born through the partnership between Telkom Kenya and France Telecom, now, Orange Group. The firm provides a full range of fixed and mobile communication services for voice and data and is dedicated to corporate and government sectors.
In addition to the increase in mobile subscribers, the company had a 34 per cent growth in its mobile voice and data. The firm’s service provision has also improved and has an ongoing mobile data awareness campaign and investment. Its 3G networks across the nation is also a factor to the impressive performance.
Orange’s corporate data and EBITDA improved by 13 per cent and 7.7 points respectively. “This is a clear indication of a positive trend in the growth trajectory,” Ghossein said.
Despite Orange’s revenue decline last year to 9.7 billion Kenyan shillings from 10.2 billion Kenyan shillings in 2012, the group will out perform the 2013 results.
“We are indeed positive about the trend that the business has shown in the past six months and our long term investment strategy is beginning to pay off as we remain focused on its longevity,” Ghossein said.
Present in 30 countries, Orange is one of the world’s leading telecommunications operators with a total customer base of more than 239 million customers.