The carrier, Kenya’s first-ever low-cost airline, has introduced a tool on its website to help customers find the lowest fares on offer as many travellers had become perturbed, mainly as a result of adjusted fares from the airline.
“What we see is that the Kenyan market is somehow different from other markets. People here [in Kenya] book very late and then they say we cannot find those low fares anymore. So what we did is we created a tool whereby the consumer can have a total overview of all the flights available for the next month. So they can easily find the lowest fares available,” the airline’s Chief Executive Officer Willem Hondius told CNBC Africa.
JamboJet which flies within four cities in Kenya, Nairobi, Mombasa, Kisumu and Eldoret targets the market segment occupied by buses.
“We try to convince consumers to book low fares earlier and not wait to the last moment. So we assist consumers to make their choice in an easy way and we expect that will attract quite a number of passengers,” Hondius said
Fares start from as little as 2,950 Kenyan shillings but can go up to 11,950 Kenyan shillings centered on when one books their flight and availability. Therefore, the earlier one books for a flight, the less they will pay.
According to Hondius, the airline has been a bit perturbed at a time when the tourism sector has taken hit due to insecurity and by extension affecting the aviation industry.
“It is quite an issue because you have quite a number of travel advisories from various countries not to travel to Kenya, although the biggest part of Kenya is quite safe but it still has an impact,” said Hondius.
Kenya has experienced a spate of grenades, bombs and armed attacks since 2012. The main threat is from extremists linked to Al Shabaab, a militant group in Somalia angered by Kenya’s military intervention in the war torn country.
Four governments – the United States, the United Kingdom, France and Australia - have issued travel advisories to Kenya since the wake of terror threats in the country.