“Luapula Province is one of the 10 provinces in the country, and it has a lot of potential in various areas, in tourism, agriculture, mining and hydro energy generation,” Luapula provincial government chief planning officer Daisy Seketeni told CNBC Africa.
The Zambia Business Symposium, which will be held this year, will be one of the ways in which Zambia plans to promote its resources and investment options regionally and internationally.
“We are promoting tourism, for example, and the government is inviting would-be investors to come to the province and look at the potential that is there. We have a number of waterfalls in the province, and one of them, the Lumangwe Falls, is the second-largest falls after the Victoria Falls. It’s in Luapula province,” Seketeni explained.
The province has several other falls, and the Lusenga Plains National Park that the county’s government aims to publicise and promote as one of the top tourism destinations in the continent.
Access to these tourist attractions will however be instrumental to Zambia’s plans to grow its tourism landscape.
Zambia, like several other African countries, has poor roads and local travel systems. It could be even more difficult if a certain region or country was previously never a tourist attraction.
“We have a robust programme of roads infrastructure developments. We [also] have a number of roads that lead to the tourist attractions that are going to be put in place, and a number of other roads are also going to be upgraded.”
Zambia’s business environment and its level of ease of doing business is a crucial component to unlocking future investment and tourism potential.
According to the World Bank Doing Business rankings, Zambia is currently ranked 83rd out of 189 global economies in terms of ease of doing business.
“The government has programmes that are put in place to [attract] investors to the country, and we have institutions like the Zambia Development Agency, which facilitates those processes in the country,” said Seketeni.