“The acquisition will complement and enhance the strategic objectives of FoneWorx and will contribute tremendous value to the Company’s Knowledge 350 degrees consultancy by assisting clients in better understanding customer needs, perceptions and realities,” FoneWorx Holdings Limited said in a statement.
[DATA FWX:FoneWorx] is an interactive telecommunications firm based in Johannesburg that offers communications services on an individual, small office corporate and enterprise level.
(READ MORE: FoneWorx revenue up 32% due to change in payment policy)
FoneWorx added that BMI Research will be instrumental to the firm’s its recently launched consultancy arm Knowledge 350 degrees.
“BMI will leverage an important element of Knowledge 350 degrees which assists companies to self-create” intangible assets, through its roadmap of tracking data through to knowledge,” FoneWorx explained.
BMI Research specialises in qualitative and quantitative research in industries such as consumer packaged goods, food services, information technology and communication and retail, among others.
Its regional footprint includes Botswana, the Democratic Republic of Congo, Tanzania and Uganda.