Famous Brands, Shoprite partner on Debonairs Angola launch - CNBC Africa

Famous Brands, Shoprite partner on Debonairs Angola launch

Southern Africa

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Debonairs Pizza is represented in several countries across Africa and the Middle East. PHOTO: Modern Overland

Shoprite Angola, which will become the master franchisee, will operate and manage the Debonairs Pizza brand in the country to complement Shoprite’s existing Hungry Lion brand.

“This initiative comes on the back of a successful pilot concept introduced last year when Shoprite opened a Debonairs Pizza counter inside a Shoprite supermarket in Eldorado Park, Gauteng,” said [DATA FBR:Famous Brands]’ chief executive officer for food services, Darren Hele.

“We plan to strengthen our alliance with Shoprite and discussions are underway to explore additional opportunities and synergies that we believe exist in selected markets.”

According to the franchisor, the first Debonairs Pizza site will open in January 2015 in the city of Benguela, and will soon be followed by six further Debonairs Pizza restaurants across Angola.

(READ MORE: S.Africa to get a taste of local pizza war)

Hungry Lion chief executive, Adrian Basson, said, “Shoprite has been operating in Angola for eleven years and we are constantly gaining a better understanding of this large market, where we already have 20 supermarkets and seven Hungry Lion outlets in operation.”

“We realised some time back that partnering with a quality pizza brand to work alongside our established chicken brand was a win-win solution. The synergies that exist between the Debonairs Pizza and Hungry Lion brands are very exciting.”

He added that the team would investigate opportunities to roll this concept out to other African markets over the short- to medium-term.

(READ MORE: Famous Brands continues expansion into Africa)

Famous Brands stated that subsequent to the Angola store opening, Debonairs Pizza will be represented in 14 countries across Africa and the Middle East.