South Africa’s popular retailer, [DATA WHL: Woolworths] has announced that it will no longer display sweets and chocolates on the shelves of its checkout points in its effort to offer better options.
“As the next step on this journey, Woolworths has made the decision to remove all sweets and chocolates from our checkout queues, reflecting our commitment to providing alternatives for children and parents,” said Woolworths in a statement
The initiative is part of its ‘The Good Food Journey’, a campaign that’s been around for over ten years that offers South Africans healthier options.
The retailer said it will be engaging with customers through panel discussions and focus groups to find alternatives for the checkout aisles and that the rollout would start with all new stores.
“I am delighted that we are committing to remove sweets and chocolates from our checkout aisles. Customers can trust that Woolworths has their best interests at heart, and as a father myself, I am very proud that we are leading the way on providing healthier kids’ options,” said Spencer Sonn, member of Foods Leadership Team at Woolworths in the note.