One of the highlights of the city of Cape Town is its Two Oceans Marathon that took place over the weekend. The event has helped tourism surge in the city.
The marathon that begun with 26 participants in 1970 is now attracting over 20 thousand. Its annual economic impact is estimated to be in excess of 223 million rand as of 2010.
“From what we have seen from the growth of this event, we see the value of sports and lifestyle events,” Enver Duminy, CEO, Cape Town Tourism told CNBC Africa.
The city has seen an increase on its ports that indicates the attractiveness of the city’s lifestyle and tourism.
“We have seen an eight per cent increase from domestic travel, an 11 per cent increase on regional arrivals and nine per cent from [the] international market.”
Duminy also said Ebola, xenophobia and visa restrictions have been responsible for slow growth in the sector in 2014, but since these three challenges have been addressed the sector is expecting improved growth.