Damage control for April Fool’s jokes gone wrong in corporate space - CNBC Africa

Damage control for April Fool’s jokes gone wrong in corporate space

Southern Africa

by Aviwe Mtila 0

Social media specialist at Flow Communications, discusses reputation management of April fool’s jokes in the corporate space. Photo: Flickr.

In the corporate world, what can start off as a simple joke can have dire consequences for a company. An innocent April Fool’s joke on social media can prove to be damaging for a brand hence corporates need to know when to draw the line.

Speaking to CNBC Africa, Thrishni Subramoney, Social Media Specialist at Flow Communications, discusses the recovery process and reputation management of April Fool’s jokes in the corporate space.

READ THE HIGHLIGHTS FROM THE CONVERSATION BELOW OR WATCH THE VIDEO:

“Today, April Fool’s day, is already trending on Twitter. Everyone wants to get in on the action and we understand why brands do so. It makes you more human, it brings a little bit of personality, you can have a little bit of fun. In fact it’s the only time that you can probably tell a lie and probably get away with it. But you have to be quite careful about this, especially in social media.”

-          Thrishni Subramoney, Social media specialist at Flow Communications.

“People watching you might take your humour in bad faith. But also you need to think about what it is your brand is trying to do. I don’t think it’s appropriate for every brand to get in on the social media jokes on April Fool’s day. If you’re Nando's for instance, you’re cheeky 365 days in the end, you can do it.”

 

-          Thrishni Subramoney, Social media specialist at Flow Communications.

“You have to be careful if, for instance, you’re a bank. Your brand is built on honesty and integrity. Do you really want to tell a lie that could put consumers on the back foot or against you? So you really have to figure out what your brand platform is before you decide to get in on it.”

-          Thrishni Subramoney, Social media specialist at Flow Communications.

 “When you’re looking at humour in social media, you’ve got to think to do something that’s slightly outrageous but not offensive. There are many people that forget that it’s April Fool’s day.”

-          Thrishni Subramoney, Social media specialist at Flow Communications.

“Social media and April Fool’s in South Africa is quite quiet this year. There aren’t many brands that are doing fun things, given how we started off the year and maybe we just don’t want to really laugh at things right now.”

Thrishni Subramoney, Social media specialist at Flow Communications.

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