According to the National Association of Automobile Manufacturers of South Africa (NAAMSA), the group, comprised of BMW and Mini, sold 26,647 units in 2014. This was less than the 27,671 units sold in 2013.
“Although 2014 was an economically challenging year, we are proud and excited to remain South Africa’s leading provider of premium products and services,” said Tim Abbott, managing director of BMW South Africa.
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Abbott attributes their positive performance to the BMW 3 Series Sedan, 1 Series hatch, X5 and X3.
The group also won a few awards last year including ‘Coolest Car Brand’ in the Sunday Times Generation Next Survey and the BMW 2 Series Coupé won the ‘Sport Coupés: Two-Door Hard Tops’ award from Standard Bank People’s Wheels.
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“Looking ahead, 2015 will be a watershed year for us for a new era – the era of sustainable mobility – when we launch the innovative BMW i3 and i8 models in South Africa. Whilst economic and political conditions may change the overall outlook for growth in 2015, we are confident that other new models will stand us in good stead and contribute to our success,” said Abbott.