Buy a salad, bail out Greece - CNBC Africa

Buy a salad, bail out Greece

Special Report

by Thomas Maree 0

Alexis Tsipras, prime minister of Greece. Source: Wikipedia

You just need 267 million people to buy a Greek salad and that will sort out the indebted Aegean nation.

This is the insane idea of 29-year-old Thom Feeney who works in a shoe store in London. Feeney launched a crowdfunding campaign through Indiegogo, a popular website where wannabe entrepreneurs appeal to the global community to fund their creations in return for a product or service.

The rewards for contributing to this campaign are amazing and they will all be produced in Greece.

For a pledge of €3 ($3) you will receive a postcard of Greek Prime Minister, Alex Tsipras. Almost 10,000 have been claimed. For €6 you will receive a feta and olive salad. Nearly 4,000 have been claimed. Let’s hope they have refrigerated shipment. For €10 or €25 you will receive either a bottle of Ouzo, an anise-flavoured aperitif popular in Greece, or a bottle of Greek wine. Collectively almost 9,000 have been bought.

The campaign has gone viral and the overwhelming response crashed the site multiple times. In just five days it has raised over €1,400,000 from over 80,000 people worldwide. The ambitious target of €1,600,000,000 needed to bail out Greece seems impossible as the campaign runs for just five more days. But no one, especially Feeney, expected it to take off the way it did. 

Feeney has promised that all profits will go to the Greek people and not the International Monetary Fund but questions remain as to how this will be done. There is also nothing stopping him, except for his word, from simply pocketing the proceeds.

If the target is not reached Indiegogo allows the campaign manager to keep the funds. But on the webpage Feeney states that if the €1,6bn target is not reached then all the money will be refunded making this more a symbolic gesture than anything else.

Feeney believes that austerity and spending cuts will only hurt Greece further which is what inspired him to start the campaign in the first place. “I set up the crowdfunding campaign to support the Greek bailout because I was fed up with the dithering of our politicians.”

Feeney does not have much hope in European governments’ ability to uplift the Greek economy and hopes that his campaign will inspire others to make use of global online platforms to bring about change at a grassroots level. Africa – take note.

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