In an appointment that lasted for even less time than South Africa’s four-day finance minister David van Rooyen, Miss Colombia, Ariadna Gutierrez on on Sunday was crowned Miss Universe for a couple of minutes after comedian and host Steve Harvey misread the envelope – side-lining Miss Philippines, Pia Alonzo Wurtzbach – the winner.
The embarrassing live television error has since been trending on social media with an abundance of memes and jokes.
Wrong #MissUniverse crowned last night. For 2 minutes. Remember when that happened with our President in 2000 & we had to keep him 8 years?
Posted by Bette Midler on Monday, December 21, 2015
But how do we quantify this error beyond the reputational damage and discomfort it has been for the pageant contestants? By looking at what Miss Colombia missed out on.
According to the Miss Universe 2015 statement, the prize package includes: a year-longsalaryas Miss Universe; luxuryaccommodation in a New York City apartment for the duration of her reign, including living expenses; a one-yearscholarshipfrom the New York Film Academy College of Visual Performing Arts.Extensive travelrepresenting sponsors and charitable partners; access tovarious New York City eventsincludingcasting opportunities, movie premiers, screenings, Broadway shows andlaunch parties;and personal appearance wardrobe and styling by the official Miss Universe Organizationfashion stylist.
Furthermore a one-year supply ofhaircare productsand tools from CHI Haircare; anew custom diamond tiaraandjewellerydesigned by D.I.C;a shoe wardrobefrom Chinese Laundry Shoes;swimwearby Yamamay; a year’s worth ofskincare productsfrom Image Skincare; personal services including membership to Gravity Fitness @ Le Parker Meridien Hotel and hair services from John Barrett Salon;modelling portfolioby leading fashion photographer Fadil Berisha;dermatologyand skincare services provided by Dr. Cheryl Thellman-Karcher; professional health and nutrition consultation by Tanya Zuckerbrot, MS, RD and dental services by Dr. Jan Linhart, D.D.S.;professionalrepresentation by The Miss Universe Organization.
Harvey apologised for the mishap and it was revealed that host will likely be back next year, this is according to an article byET, citing that he signed a multi-year contract to host Miss Universe a few days before the blunder.