Almost 90 per cent of all governments have an official Facebook presence, according to a study by global public relations firm Burson-Marsteller.
The research titled World Leaders on Facebook was conducted in January 2016 and looked at how government and heads of state around the globe use the social media platform to engage with followers.
Leaders of 87 per cent of the 193 United Nations member countries have a presence on the social network Facebook. The Burson-Marsteller research represents a total of 169 governments and a combined total of 230,489,257 likes.
Facebook shows that Kenya’s Uhuru Kenyatta is the most popular leader in Sub-Saharan Africa, with a vast lead of nearly 2 million likes, then Ghana’s John Dramani Mahama. The South African Presidency was also found to be the fourth most visited institution in 2015 based on mobile check-ins by Facebook users.
US President Barack Obama is apparently still the most popular world leader on Facebook with more than 46 million likes on his campaign page, which is not managed by the president or his office – Obama was also the first world leader to set up a Facebook page over eight years ago while he was Senator of Illinois.
The study then shows that Indian Prime Minister, Narendra Modi is however the most “effective” world leader on Facebook, based on an average of 186,000 interactions per post in 2015,