MTN expands e-commerce business in Africa - CNBC Africa

MTN expands e-commerce business in Africa


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Africa Internet Holding is an internet group aimed at developing e-commerce businesses across Africa. PHOTO: Getty Images

This will be done through Africa Internet Holding (AIH), an internet group aimed at developing e-commerce businesses across the continent.

“We are excited to engage in a strategic partnership with Rocket Internet and Millicom to develop online ventures across the fast growing internet markets of Africa,” said [DATA MTN:MTN]’s group president and CEO, Sifiso Dabengwa.

“Rocket Internet’s proven successful track record, coupled with Millicom and MTN’s leading mobile telecommunications position, will allow the partnership to capture the growth potential of the digital media space across our footprint in the region.”

Millicom president and CEO, Hans-Holger Albrecht, emphasised the importance of MTN’s significant footprint in AIH’s largest markets.   

“We are pleased to welcome MTN as a strategic partner to accelerate the growth of our online alliance in Africa. It is a significant vote of confidence in its future. Between us we have more than 220 million mobile customers in the continent with very limited overlap,” he said.

“MTN is the leader in Nigeria and South Africa, the largest markets for AIH currently, while Millicom contributes through its leading positions in our markets, combined with one of the most innovative product offerings.”

AIH, which was founded in 2012, has a presence in 13 countries on the continent. These include South Africa, Nigeria, Egypt, Morocco, Cote d’Ivoire and Ghana.

Oliver Samwer, co-founder of Rocket Internet, said, “The strategic partnership between Rocket Internet, Millicom and MTN is unique and will enable AIH to reach more consumers with better services. We feel very strong about AIH’s existing and future ventures in Africa and look forward to working with our new partner.”

Jumia, Zando, Kaymu, Jovago, Lamudi, Carmudi, Easytaxi and Hellofood are just some of the e-commerce ventures that AIH has developed in the last 18 months.