“Consumers are looking for mobile tools that inspire and support them as they improve their everyday lives. The Galaxy S5 represents an iconic design with essential and useful features to focus on delivering the ultimate smartphone on the market today through people inspired innovation,” said JK Shin, President and Head of IT & Mobile Communications Division at Samsung.
The smartphone, which was launched at the Mobile World Congress in Barcelona, Spain on Monday, is the fifth generation of the Galaxy S series.
Unlike previous versions in the Galaxy S series, security becomes a more personalised feature with its fingerprint scanner, which can scan and identify up to three different fingers.
The Galaxy S3 may have been praised for its sleek design after first being introduced in 2012, but the Galaxy S5’s perforated pattern on the back of the cover adds a unique design element. S5 is also IP67 dust and water resistant.
Adding to the smartphone’s distinction are its powered internet speed capabilities, which allow the user ultra-fast downloading by simultaneously using LTE and Wi-Fi.
Unlike the Galaxy S3 and S4, which have 8 megapixel and 16 megapixel cameras, the Galaxy S5 sports a 16 megapixel camera with a faster Auto Focus feature, and its advanced HDR makes for sharper and more natural colour when taking photographs.
“With the Galaxy S5, Samsung is going back to basics to focus on delivering the capabilities that matter most to our consumers,” Shin added.
Samsung’s S Health app, which was first introduced in the S4, has been given an extra boost in the S5 with an added built-in heart rate monitor, pedometer and diet and exercise records.
Galaxy S5 users can further customise their health experience by pairing their smartphone with next generation Gear products, such as the Gear Fit, for real-time fitness coaching.
The Samsung Gear Fit, which was introduced alongside the Galaxy S5, is the industry’s first curved Super AMOLED wrist fitness wearable.
According to reports, Samsung expects to ship 50 per cent of its smartphones to the African continent in 2014, which indicates a market likely to continue positively recieving the brand's products.
Samsung will launch the Galaxy S5 in 150 markets around the world, including in South Africa, on 11 April 2014.