Hisense South Africa partners with Esquire Technologies - CNBC Africa

Hisense South Africa partners with Esquire Technologies


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Hisense specialises in the manufacture of electronics and home appliances. PHOTO: Exhibit City News

“The alignment with Hisense makes perfect sense. It not only expands our product offerings, but it also moves us strongly into the consumer and digital lifestyle products market. We have been appointed to distribute the full range of Hisense products via our reseller channel and the Virtual Reseller Network (VRN),” Asgar Mahomed, managing director of Esquire Technologies, said in a statement.

"The VRN, is a world’s first, with over 500 resellers that are plugged into Esquire’s back-end to trade with their own e-commerce websites," the statement read. Esquire Technologies is responsible for developing the VRN, which is a custom-tailored supply chain management system.

Hisense South Africa is a part of the Hisense Co Limited global arm of multinational electronics and white goods manufacture, which is headquartered in China. Some of Hisense’s products include fridges, air conditioners, tablets, televisions and a range of other appliaces.

“The signing of this distribution deal is in line with our drive to aggressively increase our product line, going way beyond distributing computer products – which is how we started off 15 years ago,” Mahomed added.

Nicky Taylor, marketing manager for Hisense SA, explained that the partnership between Esquire Technologies will broaden Hisense’s Southern Africa footprint and provide a solid leading advantage in such a market.

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“With our newly launched export division as well as our capacity to supply 400, 000 TVs and 400, 000 fridges annually, we are well prepared to service both our export and local markets, which remains our core market,” said Taylor.

“The recent 350 million rand investment into our local Atlantis plant will enable us to better service and expand on our channel marketing strategy and we believe Esquire Technologies, with its expertise as a broad-based distributor and its access to multiple channels - including its VRN - is a perfect fit.”

Esquire Technologies is technology company in based in South Africa that specialises in IT, digital lifestyle, consumer electronics and mobility products from international vendors around the world.