This was made possible by the launch of platforms such as Ebola Facts to help improve awareness on Ebola.
(READ MORE: Ebola shrinks West Africa’s poorest economies)
The Social Media Week (SMW) hosting its third conference in a row says, human connectivity is being reimagined and SMW seeks to understand how humanity and technology will come together to change the ways we live, work and create.
“Social media week is an international event that happens in different cities every year having started in Lagos three years ago,” Seyi Taylor of Big Cabal Media told CNBC Africa.
According to the organisation, over 70,000 physical attendees participate in the annual showpiece with 5,000 speakers and more than 1 million people connecting through social and mobile.
“We believe that SMW is the world’s most important source of information in regards to the future of human connectivity,” said the company in a statement.
Through social media use, awareness on Ebola improved tremendously that it is estimated over 850,000 people have visited the Ebola education site.
Social Media Week aims to highlight ideas and trends in the interconnected world.
The platform helps businesses to understand how to achieve more in a hyper connected world, allows for cross pollination of ideas.
Taylor adds that social media was used to spread false rumours about Ebola and the ebolafacts.com was one of the platforms which were used to debunk false rumours.
“It has been very effective in helping brands to connect with social media audiences,” he added.