“On Linkedin for example, in Nigeria we have about 4.8 million Nigerians on Linkedin currently and that is a big leap from where we were before, so you find a lot of recruiters in Nigeria actually looking for people on Linkedin,” Olujimi Tewe, CEO of Inspiro Consulting told CNBC Africa.
According to the Nigerian Bureau of Statistics (NBS), the country’s current unemployment rate is 23.9 per cent and with the country targeting a fivefold increase in broadband penetration by 2017, social media should be the next frontier for job seeking.
“First and foremost, people need to understand that social media is quite powerful, people are looking for good people and so, you must position yourself. I’ll stick to Linkedin, you must have a professionally well written profile on Linkedin where you are able to document your achievements, not just your certifications and that makes you more visible,” he explained.
Statistics by the Alder report for social media in Nigeria showed that the internet contributed 2 billion US dollars to the Nigerian economy.
“Another thing you can do is, there are groups on Linkedin that you can actually participate in and that takes you from operating within the organisation to outside the organisation,” he said.
According to him, jobs search in the country has become a lot more sophisticated as there are more recruiters using twitter talking about job opportunities and websites like jobberman.com. The opportunities are not just for the unemployed as Tewe believes that the employed too can benefit from social media.
“As you grow in your career, one of the key things is not just what you know but who you know and who knows what you have. So, networking is very key and social networking is one of the major privileges of social media,” he added.