The country’s flooded presidential election with four main contenders will among others choose the next leader to rescue the continent’s biggest economy from sinking due to falling global oil prices and incessant attacks from militant group, Boko Haram.
The ruling party, Peoples Democratic Party’s candidates are incumbent president Goodluck Jonathan and his vice, Namadi Sambo.
The main opposition party, All Progressives Congress’s candidates for president and vice are Muhammadu Buhari and Yemi Osinbajo.
Others candidates include Oluremi Sonaiya and Saidu Bobboi for Kowa Party, Ambrose Albert and Haruna Shaba for Hope Democratic Party.
Speaking to CNBC Africa, Oge Modie Managing Director and chief executive of NOI Polls said, there was an overwhelming response from ordinary citizenry awaiting the February polls.
“In terms of popularity, there is the incumbent president Goodluck Jonathan at 99 per cent and Buhari at 92 per cent,” added Modie.
Jideofor Adibe, Editor African Renaissance and senior lecturer at Nasarawa State University said the in the lead up to the much anticipated polls, Buhari had re-invented himself into an orator.
“There has been the re-invention of Buhari in the last two weeks or so and it will be interesting to see how this will impact on the elections,” he said.
“We are seeing clever political marketing ahead of the February elections as some candidates are starting to incorporate different dress codes in the campaign trails depending on the regions where they are campaigning.”
The February 14th election is tipped to be the closest since the military handed over power in 1999.
Charles Robertson, global chief economist at Rencap warned that investors were waiting to see how the next administration was going to address the falling oil prices and economic downturn facing the economy.
“The most important thing that investors are waiting for is to see how the elected government will address the falling oil prices,” said Robertson.
“This is an election that one would like to lose with the economic conditions facing the country, anyone who will win elections will face hard times.”