Funke Bucknor-Obruthe, CEO of Zapphaire Events, believes the industry is flourishing because Nigerian’s love to celebrate and often want to outshine others.
“People spend money because they want to celebrate and, sometimes, people want their event to be the best. They want it to better than the next person’s so they won’t spare any expense to do whatever they need to do to get it done,” she said.
(READ MORE: Africa’s appetite for luxury goods to be sated)
Bucknor-Obruthe added that while celebrations overseas may last four or five hours, Nigerian parties can be 10 hours on average or they can go on all day.
As the industry has grown, it has also created many jobs in the economy.
“About 12 years ago, this industry didn’t really exist. Now there are so many people - make-up artists, hair stylists, designers, decorators and engineers,” said Bucknor-Obruthe.
She also stated that she would like to see more support in the industry from government.
“Government is trying but they haven’t really done much on it because they’re concentrating more on Nollywood. But, the events and wedding industry is a really large market and I think they need to look more into it.”
(WATCH VIDEO: Selecting a spot-on wedding photographer)
Bucknor-Obruthe further indicated that many event planners that come to Nigeria are surprised that they manage to pull off such extravagant events, with such few resources.
“We do not have as many resources as they do, we still have to bring in a lot of things from abroad and we still get it done,” she said.