CNBC Debate - Brand South Africa, 2010 and the Recession

Tue, 18 Aug 2009

CNBC Africa is proud to announce the premier of a new quarterly series of CNBC Debates. Presented by Chris Bishop, tonight’s debate focuses on brand, advertising and marketing in the current economic climate.

Featuring a line up of industry experts, in front of a studio audience, the debate highlights thoughts and theories on spend during the recession, the effectiveness of 2010 marketing activities and the continuous development of brand South Africa.

The panellists are:

Andy Rice (Chairman, Yellowwood)

Paul Bannister (Acting CEO, International Marketing Council)

Happy Ntshingila (Executive Director: Group Marketing & Corporate Affairs, ABSA)

John Dixon (Group CEO, DraftFCB)

Derek Carstens (Marketing & Commercial Chief Officer 2010 FIFA Organising Committee)

Head of Programming, Jill de Villiers, says: “The CNBC Debates will tackle pertinent issues that are top of mind for executives and business people. Advertising and marketing are of particular interest at a time of economic downturn or recession. The temptation is strong to cut budgets in this arena, but is this the best strategy? Experts say it is at this very time that a continued visibility not only helps pull a business through a difficult time, but helps cement future success. This makes the focus of first CNBC Debate very relevant, especially in the build-up to the 2010 World Cup.”

The CNBC Debate, Tuesday 18 August at 21:00 only on CNBC Africa.