CNBC Africa launches new Media & Money Show

Mon, 19 Oct 2009

Africa's media, marketing, advertising, branding and communications sector receives a new boost this coming week with the launch of CNBC Africa’s much anticipated Media&Money programme.

The show will focus on the competitive and business side of the media sector. Each programme will feature the biggest names in marketing, advertising, media and branding - and will uncover and discuss the issues often hidden behind agency doors; to tell it as it is when it comes to the latest marketing campaigns.

Jill de Villiers, CNBC Africa’s Head of Programming says: "Media&Money will tackle all of the topics that are relevant and important in the media and advertising industry at the moment. What makes this project exciting is that we are taking a creative approach to bringing this show to your TV screen. The team is looking at bringing movement, variety and something different to the traditional approach. Every week our two anchors, Mandlakazi Mpahlwa-Sigcawu and Jacqui Nel will talk to the who’s who of the industry, to bring viewers up to date with the latest thinking and creative efforts of industry gurus."

The show will have its finger on the advertising pulse each week by having some of the most influential advertising leaders and branding professionals as guest hosts. Industry experts that will feature include Gordon Patterson, Andy Rice, Giles Shepard, Jeremy Sampson and Harry Herber to name but a few. Gordon Patterson, Starcom’s Managing Director, will be one of the first guest hosts on Media&Money. Patterson says that a show such as Media&Money “is long overdue. Too often the role of business in media and marketing is understated. I am delighted to see CNBC Africa making marketing a business rather than a consumer conversation piece,” adds Patterson.

To get your share of the fast paced, funky and edgy world of advertising delivered to your doorstep, catch Media&Money every Wednesday at 17H30 on CNBC Africa, DStv channel 410.