CNBC AFRICA KICKS OFF FIRST BIRTHDAY CELEBRATIONS

Wed, 28 May 2008

On June 1st, CNBC Africa will celebrate its first birthday and to commemorate this milestone, the network has minted 250 fine silver coins.

Peter Ndoro, one of the network’s anchors and its head of corporate communications, minted 250 sterling silver coins at the Gold Reef City Mint, making it the first time the mint has made coins for a television station.

“Being a business and markets network and following Africa’s precious metals everyday, it was a perfect fit for us to commemorate our first birthday with something that encapsulates our areas of focus,” says Ndoro.

The limited edition coins will feature the CNBC Africa peacock brand identity and the years 2007 and 2008 to symbolise the landmark date.

The back of the coin will carry the network’s pay-off line ‘First in Business Worldwide’ with an image of the globe with Africa in the centre illustrating the extent of CNBC Africa within a global presence.

The coins will be mounted in custom-made Crystalique boxes manufactured by Jenna Clifford and will be given to selected guests at the network’s first birthday celebration later this month.