Business this Week - CNBC Africa

Business this Week

 Tracking social media activity in S.A

Video / 8/30/2016 9:43:46 AM

Tracking social media activity in S.A

It's been another busy week in South Africa - from the search for Thuli Madonsela's replacement for Public Protector to the Hawks circling around Finance Minister, Pravin Gordhan. CNBC Africa is joined by Melanie Malherbe, Head of Client Engagement at BrandsEye to take us through the data and insights from this week's social media activity.

 ANCYL calls for early ANC elective congress

Video / 8/22/2016 12:38:23 PM

ANCYL calls for early ANC elective congress

The ANCYL has let the paste out of the tube and there is no way of putting it back. The progressive youth leadership opened the debate on the ANC elective conference and they want it early. In addition they also want a female president - what does this mean for the ANC's long standing tradition of deputy president being elevated to President? CNBC Africa is joined by ANCYL President, Collen Maine for more.

 Explaining Black Twitter

Video / 8/22/2016 12:38:23 PM

Explaining Black Twitter

We cannot talk about social media in South Africa without acknowledging the hugely powerful, cultural identity of sorts known as Black Twitter. Week on week, this online community drives conversations and trending topics in South Africa - from engaging on national issues to rallying behind Caster Semenya. Remember the tweets saying "US Twitter - we're coming for you! ". CNBC Africa is joined by BrandsEye CEO JP Kloppers to look at some interesting insights around social media demographic breakdown and the potent market potential it brings for SA business.

 Industry Mood Index reflects on brands

Video / 8/16/2016 1:03:19 PM

Industry Mood Index reflects on brands

No matter in which sector you may find yourself, in this day and age you cannot afford to overlook what's being said about your brand on Twitter or Facebook. CNBC Africa is joined by Melanie Malherbe from BrandsEye. This week we look at an Industry Mood Index to gauge how different sectors have been received by the public over the past two months.

 How women can use their fame for a cause

Video / 8/16/2016 1:03:19 PM

How women can use their fame for a cause

After week of nuanced treatment of women's issues that saw a silent protest at the IEC results centre in Tshwane and how such issues were handled, we posed the question: How can women use their fame & name to influence the social discourse? Joining CNBC Africa to help answer this question is Marketa Liebenberg, General Manager, L'OREAL LUXE South Africa and Taryn Louch, a multifaceted performer & actor.

 The battle for S.A's metros

Video / 8/10/2016 9:13:02 AM

The battle for S.A's metros

The conversation this week has been and is still around South Africa's 2016 Municipal Elections. Joining CNBC Africa is Daryl Glaser, Lecturer for Political Studies at Wits University and Siya Biniza, Director at Rethink Africa.

 Tracking S.A's social media trends ahead of municipal elections

Video / 8/1/2016 1:36:24 PM

Tracking S.A's social media trends ahead of municipal elections

This week has been all about the upcoming municipal elections - parties have been campaigning cross the country, representatives have been taking to the mic to drum up support. So, ahead of South Africans taking to the ballot box on Wednesday, CNBC Africa is joined by JP Kloppers, CEO of BrandsEye to look at what some of the conversations on social media have revealed.

 Exploring social media sentiment on airline travel

Video / 8/1/2016 1:36:24 PM

Exploring social media sentiment on airline travel

Over the past few weeks we have seen how social media insights helped one better understand the sentiment toward companies and industries. Today we're looking at the airline industry - one that I am sure is used to its fair share of complaints from cranky travellers waiting in queues, missing flights and losing luggage. Melanie Malherbe, Head of Client Engagement at BrandsEye joins CNBC Africa for social media analysis & insider research.

 Exploring investment opportunities in Africa

Video / 7/27/2016 11:08:35 AM

Exploring investment opportunities in Africa

CNBC Africa's Nozipho Mbanjwa spoke to Dr.Roberto Raggi from Dedalus Spa and Kwasi Okyere- Boakye, Head, Corporate Finance, African Financial Group to explore investment opportunities in the fields of agriculture, retail and healthcare sector in Africa.

 Is social media analytics more accurate than polls?

Video / 7/19/2016 12:37:05 PM

Is social media analytics more accurate than polls?

A few weeks ago we saw a surprise in the Brexit vote results - a result that most polls got wrong. On the other hand, social media analytics got close to the mark by tracking sentiments and support voiced on Twitter. So what are the advantages of using social media intelligence when it comes to our own local elections? Melanie Malherbe, Head of Client Engagement at BrandsEye joins CNBC Africa for social media analysis & insider research.

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