Marketing Media Money - CNBC Africa

Marketing Media Money

 Episode 2: Is there a future for traditional advertising agencies?

Video / 11/7/2016 9:30:19 AM

Episode 2: Is there a future for traditional advertising agencies?

Hosts Gordon Muller and Thebe Ikalafeng discuss an interesting development in the evolution of advertising and communication agencies and pose the question "is there a future for traditional advertising agencies"? And then talk on role of digital media in the marketing mix with guests Jarred Cinman, MD of Native VML and Mark Kaigwa, Founder at Nendo - Strategy & Storytelling for Digital Africa, in Nairobi.

 Episode 2: Digital disruption of marketing strategies

Video / 11/3/2016 12:28:01 PM

Episode 2: Digital disruption of marketing strategies

Hosts Gordon Muller and Thebe Ikalafeng and guests Jarred Cinman, MD of Native VML and Mark Kaigwa, Founder at Nendo - Strategy & Storytelling for Digital Africa, in Nairobi discuss how brands and agencies could be more innovative, and more effective, when it comes to online marketing

 Episode 1: Should rebates be frowned upon?

Video / 9/22/2016 10:07:54 AM

Episode 1: Should rebates be frowned upon?

On the first episode of Marketing, Media, Money hosts Thebe Ikalafeng and Gordon Muller discuss different kinds of rebates and discounts, including super rebates, invisible rebates and rebated commission.

 Episode 1: Value of transactions

Video / 9/22/2016 10:07:54 AM

Episode 1: Value of transactions

On the first episode of Marketing, Media, Money hosts Thebe Ikalafeng and Gordon Muller talk on the value of transactions, the Real ROI, as well as media spend and market outcomes.

 Episode 1: Media transparency in the advertising industry

Video / 9/22/2016 10:07:54 AM

Episode 1: Media transparency in the advertising industry

On the first episode of Marketing, Media, Money hosts Thebe Ikalafeng and Gordon Muller talk about collusion and price fixing among media owners and on the K2 report on media transparency in the advertising industry joined by Chris Botha, CEO of Media Shop and Yvonne de Souza, Executive, Pan-African Media & Digital.

Total Video's in this playlist:5