The entrepreneurial journey is one that is different for everybody. For most it starts with a question, how can we solve a particular problem? The search for solutions drives the entrepreneur and consequently, for Fred Robertson, of Brimstone Investment, that question was how could he create wealth and opportunities for impoverished black people in apartheid South Africa and as we watch his full episode with Peace Hyde, here are 15 things we learnt from the show:
As with everything in life, it is important to be someone of integrity and in business this is especially apt as Robertson outlines in his journey to the top.
The only constant in business is that bad days will eventually come your way no matter how well you plan. Robertson recommends not sweating those days but instead, focus on the other things you got right and use that energy to fuel your passion.
The most important aspect of a publicly traded business is the shareholder. Keep them happy and you will be happy. Fail to deliver and you jeopardise your entire operation.
According to Robertson, whenever the company hit rock bottom, he was aggressive in finding solutions that meant that the company stayed afloat and lived to fight another day.
When problems arise, that is no time to shy away but rather face the problem head on. The entrepreneurial journey is a battle and there can only be one winner, make sure it is you.
The only way to win is to learn from your mistakes and according to Robertson, the bigger the lesson, the stronger you are at dealing with future mistakes.
A good morale fibre is key to building trust and credibility in business.
Unfortunately, with all the technological advances, there is still yet to be an invention that provides overnight success for an entrepreneur. The only method for success is the old school tried and tested model- Hardwork!
Never be scared to take the road less travelled for at the end may lie your breakthrough. Robertson suggests that the building block for success is sweat and tears. How much tears have you shed so far?
Whether you think you can or whether you think you cannot, you are right on both counts. The battle is only over when you decide it is.
Apparently it takes on average about 10,000 hours of practice by the age of 15 to reach the championship level in any sport. Most overnight successes are built on years of hard work.
Your dream is your road map of where you want to go. The bigger your dream, the bigger your goals and if you do not believe in your own dream, no one else will.
Right is right and wrong is wrong. Decide on which path you want to commit to.
Robertson’s roots are tied to the Cape Flats of South Africa where he built his Black Economic Empowerment giant Brimstone. Sometimes your greatest supporters are from home.
Persistence always beats resistance. Stay the course no matter how impossible or hard it gets.
For full episode: https://www.youtube.com/watch?v=dGHRVHcNAlw
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