CNBC Africa Partners with International Media Intelligence Firm

PUBLISHED: Tue, 14 Nov 2017 14:58:20 GMT

CNBC Africa has partnered with United States based Meltwater, a software company that develops and markets media monitoring and business intelligence.

CNBC Africa has been at the forefront of bringing its viewers the latest in business and financial news in Africa for over a decade. With more and more information coming to light around artificial intelligence (AI), and in particular, how it is transforming corporate decision-making on a daily basis, CNBC Africa’s Fifi Peters will interview the CEO and Founder of Meltwater Jørn Lyseggen, on Monday, November 20th from 12h30 CAT. They will discuss the impact AI is currently having on business. The interview will be followed by the South African leg of Lyseggen’s international book tour titled: Outside Insight starting in Johannesburg on November 20th, followed by the Cape Town event on November 22nd.

The interview can be accessed online through CNBC Africa’s live YouTube channel.

At the event guests can expect insights from some of Africa’s leading technology and innovation experts, including:

Johannesburg Panellists

  • TransUnion Africa CEO: Lee Naik
  • Stuff Magazine Editor-in-Chief: Toby Shapshak
  • Microtising Founder: Musa Kalenga
  • Accenture Innovation Lead: Rory Moore

Cape Town Panellists

  • Trend Specialist: John Sanei
  • Tech expert & Siatik CEO: Brett StClair
  • Thomson Reuters Head of Innovation: Saidah Nash Carter
  • Treeshake Founder & TEDx Speaker: Dave Duarte

To book your seat for either event, simply register below:

RSVP for Johannesburg – Mesh Club, 20th November, 18:00 – 20:00

RSVP for Cape Town – The Cape Town Garage, 22 November, 18:00 – 20:00

*Limited availability – rights of admission reserved.

Tweet us on @CNBCAfrica with your thoughts on AI in business using the #OutsideInsight hashtag.

About CNBC Africa:

CNBC Africa is Africa’s most powerful multiplatform business media brand; owned by Africa Business News and headquartered in Johannesburg, is part of the global CNBC family, reaching audiences in over 100 countries. Together with its companion site, CNBC Africa focuses on business, money, finance and economic news originating from Sub Saharan Africa. CNBC is available in 90% of Sub Saharan Africa through DTH and Satellite TV operator, Canal Plus, DStv, Kwese, MultiChoice Africa, and StarTimes Nigeria. You can also access CNBC Africa through our digital live stream. CNBC has bureaus in over 15 cities, including, Lagos, Abuja, Johannesburg, Nairobi, Accra, Kigali. CNBC currently has an estimated patronage of over 500,000 viewers in South Africa. Viewership data in other markets is not currently available.

About ABN:

ABN offers a holistic approach to telling Africa’s business story – first. With much-esteemed international brands such as CNBC Africa and Forbes Africa providing a broadcast and print platform respectively, the ABN conglomerate also offers resources to organize world-class events across the African continent, through ABN Productions. The recently-launched ABN Training Institute boasts state-of-the-art facilities to provide media training among many other courses, while ABN Digital is the company’s online presence for your up-to-date business and markets news. Through its sub-brands, ABN aims to be Africa’s leading aggregator and distributor of business and economic.

About the Book:

In his recent book, Outside Insight: Navigating a World Drowning in Data, Meltwater founder and CEO Jørn Lyseggen forecasts how company decision-making is about to undergo a complete overhaul. The internet has changed the way we as consumers make decisions about almost every facet of our daily lives. So understandably, it can come as quite a surprise to learn that the way executives inform key business strategy however, has remained largely unaffected.

In what Entrepreneur Magazine is calling a “Must read book for 2017”, Lyseggen lays out the pitfalls of relying exclusively on internal data for business decision making. As the outcome of activities that have taken place in the past, Lyseggen makes the comparison that the using internal data alone to direct corporate strategy is comparable to driving a car using only your rear-view mirror.

Every day, competitors are leaving behind online breadcrumbs filled with valuable external data – from hiring a new employee, to filing a new patent, launching a new product, altering ad spend, or even trends in social media. For Lyseggen, leveraging insights gleaned from this outside information will allow companies to look ahead and make more informed decisions, to the benefit of boards, executives, investors, marketers, product developers and more. This is the approach he calls Outside Insight.

Lyseggen shows that moving from a focus on lagging, internal data, toward an analysis that encompasses industry-wide, external data, businesses can paint a more complete picture of their brand’s opportunities and threats, and uncover forward looking insight, in real time.

To turn this sea of unstructured data into actionable insights however, requires us to leverage the power of Artificial Intelligence. With this in mind, Meltwater invites South African executives to join us in Johannesburg and Cape Town as we explore how AI will transform corporate decision making.

About Meltwater:

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