Jumia to partner major supermarkets to expand online grocery market

PUBLISHED: Mon, 03 Jul 2017 14:25:46 GMT

E-commerce is proving to be a disruptor of the retail landscape in Kenya as shoppers increasingly do their purchases online; Jumia, which has been in the market for five years sees the next step of partnering with supermarket chains to keep up with needs of a growing tech savvy population. Sam Chappatte, MD at Jumia Kenya joins CNBC Africa for more.