Swedish Match AB (STO:SWMA) is a Stockholm-based company which sells snus, snuff, cigars and chewing tobacco. Market cap is SEK 54.2 billion ($6.6 billion), and trades on a P/E ratio of 11.7 and a dividend yield of 5.4 per cent. Guest Gary Booysen from Rand Swiss and resident expert Paul Theron from Vestact decide whether Swedish Match AB is hot or not