The importance of culture in tourism development

PUBLISHED: Mon, 04 Sep 2017 14:45:56 GMT

South Africa’s “Brand Africa”, an intergenerational movement that hopes to create a positive image of Africa, is now leveraging more strongly on tourism development across different regions on the continent.

Sign Up for Our Newsletter Daily Update
Get the best of CNBC Africa sent straight to your inbox with breaking business news, insights and updates from experts across the continent.
Get this delivered to your inbox, and more info about about our products and services. By signing up for newsletters, you are agreeing to our Terms of Use and Privacy Policy.