The importance of culture in tourism development

PUBLISHED: Mon, 04 Sep 2017 14:45:56 GMT


South Africa’s “Brand Africa”, an intergenerational movement that hopes to create a positive image of Africa, is now leveraging more strongly on tourism development across different regions on the continent.

Get the best of CNBC Africa sent straight to your inbox with breaking business news, insights and updates from experts across the continent. Sign up here.