The MySchool and Woolworths campaign to ‘Raise R100 million for Education’ has managed to raise R104.9 million, exceeding the original target of R100 million set in April 2015.
Woolworths says this milestone could only be achieved thanks to the support of customers and active MySchool cardholders who participated in the campaign between April 2015 and December 2016. The campaign is part of Woolworths’ and MySchool’s ongoing commitment to improving the quality of education in South African schools.
The ‘Raise R100 million for Education’ campaign was launched in 2015 when Woolworths pledged to accelerate its efforts to raise R100 million for education in South Africa. This was done through MySchool MyVillage MyPlanet, a leading fundraising platform which contributes more than R1 million per week to over 7 000 schools, charities, animal welfare and environmental organisations across South Africa.
Woolworths CEO, Zyda Rylands, described the achievement as a positive step in ongoing efforts to ensure that every child is given a chance to get good education.
“I am proud to say thank you to our customers and to South Africa as a whole for rising to this challenge – together we did it. Every swipe of your MySchool card contributed to helping us meet the needs of schools, charities and communities across the country.”
“While we are delighted to have reached this milestone, the challenge to improve education in South Africa is an ongoing task and we remain committed to playing our part. We would like to use this opportunity to encourage all our customers to get involved and affect real change by simply signing up for a free MySchool card, or by linking their Woolies card to the MySchool programme today”, said Rylands.
Pieter Twine, MySchool’s General Manager, said that over the years the fundraising platform has played a significant part in improving the quality of education in the schools that participate in the programme.
“We work in partnership with schools across South Africa with the aim of improving education at a foundational level. To date, MySchool has funded several thousand educational projects in South Africa – ranging from critical, basic needs in poverty-stricken communities, to more advanced needs such as computer centres, mobile libraries and sporting facilities. The success of the ‘Raise R100 million For Education’ campaign is further evidence of how small efforts by Woolies’ customers are making a big difference in the lives of school children who need it the most,” said Twine.
Since the beginning of the campaign, the funds raised have helped thousands of scholars through various educational initiatives and structured support, including:
To learn more about the impact of MySchool’s work, click here www.myschool.co.za