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MTN signs deal with AI firm to personalise marketing

PUBLISHED: Thu, 12 Jul 2018 10:45:57 GMT

CNBC Africa is joined by the CEO of artificial intelligence firm, Flytxt, Dr Vinod Vasudevan. Flytxt just signed a deal with MTN to use artificial intelligence-driven software to personalize marketing for its 230 million subscribers.
http://cnbc.africa/videos/

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