The biggest challenge JC Decaux, a global advertising agency faces in Nigeria is competition. That’s according to Jean-Sebastien Decaux, CEO, Africa at JCDecaux. CNBC Africa’s Esther Awoniyi caught up with him for a discussion about the peculiarities of operating in Nigeria’s challenging business environment.
Get the best of CNBC Africa sent straight to your inbox with breaking business news, insights and updates from experts across the continent. Sign up here.