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Rwanda kicks off Arsenal partnership

PUBLISHED: Mon, 13 Aug 2018 10:01:53 GMT

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As the premiere league kicks off in London for the 2018/2019 season, Rwanda made history as they officially launched the Visit Rwanda partnership with Arsenal F.C. The North London club’s jersey is seen between 50-100 million times on match day and Rwanda hopes to capitalise on this to grow its tourism revenue. Rwanda Development Board’s COO, Emanuel Hategeka joins CNBC Africa for more.
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