SES boosts technical reach in Nigeria to 11mn tv homes

PUBLISHED: Thu, 26 Apr 2018 14:21:30 GMT


According to Satellite Monitor, a market study commissioned by SES, the company increased its technical reach in Nigeria by 267 per cent in 2 years, from 3 million TV homes in 2015 to 11 million TV homes in 2017. CNBC Africa’s Esther Awoniyi caught up with Paul Freeman, Vice President of Marketing at SES Global and they discussed the strategies the company employed to achieve this.

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