Warning signs against over buying during #Black Friday

PUBLISHED: Fri, 23 Nov 2018 12:35:38 GMT

PricewaterCoopers has released a report that warns of consumers being blackmailed into buying beyond their means. This report highlights some behavioural trends consumers must guard against to avoid going into the red when shopping during this season. Maura Feddersen, Strategy and Behavioural Economists at PwC joins CNBC Africa for more.

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