The highly anticipated, much talked about African Continental Free Trade Area officially came into force last week as per article 23 of the of the agreement, which stipulates that it would happen 30 days after the minimum required 22 countries have ratified the agreement. With just weeks before the market is launched on July 7th, CNBC Africa spoke to Analyst and Chief Strategist of Impact Communication Strategies, Ken Agatumba on what it all means for the continent and the independent entrepreneur alike.