At the top of the year it was announced by National Agricultural Export Development Board (NAEB) that the farm gate price of coffee dropped from last year to this season, leaving local coffee farmers and producers no choice but to adapt to the international market prices. This development only adds to other challenges being faced by the industry and today. To see how they suggest these setbacks can be overcome but the small and medium players in the sector, country Manager of Challenges Group, Neil Walker joins CNBC Africa for more.