P&G launches new campaign to promote Ariel in Kenya

PUBLISHED: Wed, 23 Jan 2019 11:03:10 GMT


Procter & Gamble recently launched a campaign expected to further cement Ariel’s leadership position within the laundry detergent industry in Kenya; Brand & Commercial Director, P&G East Africa, Anthony Ng’ang’a joins CNBC Africa to explain on P&G’s strategic intent in this market.


Get the best of CNBC Africa sent straight to your inbox with breaking business news, insights and updates from experts across the continent. Sign up here.