The ride hailing behemoth Uber announced its target share price yesterday. The technology company is set to start trading at $45 per share, the lower range of its target. The company is said to be doing this, in an effort to stave off the trading plunge suffered by rival Lyft Inc. when it listed. Despite a valuation of $82 billion, Uber has not made any profit. CNBC Africa is joined by Jeremy Sampson, Managing Director, Brand Finance Africa.
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