Here’s how COVID-19 has impacted ad spend in Kenya

A new study has shown that advertising expenditure in Kenya has dropped by $202 million in the first half of 2020 due to the COVID-19 pandemic. So what strategy should the media employ to hold out and why is it important for businesses to invest in advertising as they undertake recovery? Enock Mokaya, Head of Business Development at Reelanalytics joins CNBC Africa for more.

Fri, 09 Oct 2020 14:35:58 GMT
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