How Audi Gave BMW A Run For Its Money

PUBLISHED: Wed, 05 Feb 2020 17:38:48 GMT

In the 1980s, Audi was a high-end German car brand no one seemed to want to touch. But new designs, and a focus on technology and build quality sent sales skyrocketing and turned Audi into the luxury brand of choice for a generation of buyers. Now it is trying to keep the momentum going.

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