CEO Interviews

How COVID-19 is disrupting La Liga’s plans for Africa

PUBLISHED: Thu, 25 Jun 2020 17:29:05 GMT

The LaLiga Santander league restarted on the 11th June and increased its international viewing figures by more than 48 per cent on the first match day, in Africa there was a rise of over 73 per cent and in South Africa the increase amounted to more than 210 per cent. Marcos Pelegrin, Managing Director of La Liga South Africa joins CNBC Africa for more….

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