logo

How LGBTQ+ Pride Went From Movement To Marketing

PUBLISHED: Mon, 01 Jun 2020 17:00:19 GMT

Share

With all of the changes to this year’s Pride lineup, many are left wondering how these virtual events will maintain their support of small LGBTQ+ owned businesses, like restaurants, bars, and brick-and-mortar stores, as well as LGBTQ+ focused nonprofits, many of whom heavily rely on the revenue spike in June to keep their doors open and services running.

June is LGBTQ+ Pride Month, and in the past 50 years, it has grown into a massive money-making machine with an estimated 1,500 Pride events


Get the best of CNBC Africa sent straight to your inbox with breaking business news, insights and updates from experts across the continent. Sign up here.

RELATED