How Popeyes’ Chicken Sandwich Changed Fast Food

PUBLISHED: Sun, 25 Oct 2020 16:00:12 GMT
Share

The launch of Popeyes’ chicken sandwich in the summer of 2019 was an inflection point for the fast-food company. After a lighthearted Twitter feud with rival chicken chains, Popeyes’ chicken sandwich became an overnight success and kicked-off what industry analysts call the “chicken sandwich wars”. But can a simple chicken sandwich save a company that once filed for Chapter 11 bankruptcy protection?

» Subscribe to CNBC: https://cnb.cx/SubscribeCNBC
» Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision
» Subscribe to CNBC Classic: https://cnb.cx/SubscribeCNBCclassic

About CNBC: From ‘Wall Street’ to ‘Main Street’ to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more.

Sign Up for Our Newsletter Daily Update
Get the best of CNBC Africa sent straight to your inbox with breaking business news, insights and updates from experts across the continent.
Get this delivered to your inbox, and more info about about our products and services. By signing up for newsletters, you are agreeing to our Terms of Use and Privacy Policy.