How the Hashtag has become a powerful tool in the social justice movement

Hashtags have characterised many of the World’s biggest movements throughout 2020; from #blacklivesmatter earlier this year, to now #endSARS and #ShutItAllDown here in Africa making serious waves. It seems with almost every new product launch and social justice movement, there’s a well-thought-out hashtag attached; proving that the grouping tool is becoming more and more powerful in this digital age; but are they necessary for efficient communication, and are we using them to their full potential? CNBC Africa spoke to Anne Mazimhaka, Comms expert & Co-Founder of Illume Creative Studio for more.

Thu Oct 15 2020 | 10:22:25 GMT+0000 (Coordinated Universal Time)

Get the best of CNBC Africa sent straight to your inbox with breaking business news, insights and updates from experts across the continent. Sign up here.