Why GNC Slumped During The Vitamin Supplement Boom

PUBLISHED: Wed, 16 Sep 2020 16:03:11 GMT

For decades GNC has been the one-stop shop for vitamins, muscle building protein powder packs and practically every variety of weight-loss product. From New England to Southern California, chances are if you ever needed a potassium boost there was a GNC at a mall nearby. But the company that urged Americans to "Live Well" has fallen on tough times. In June 2020 GNC filed for bankruptcy with plans to close about 1,000 locations — more than 10 percent of its global footprint.

» Sub

Sign Up for Our Newsletter Daily Update
Get the best of CNBC Africa sent straight to your inbox with breaking business news, insights and updates from experts across the continent.
Get this delivered to your inbox, and more info about about our products and services. By signing up for newsletters, you are agreeing to our Terms of Use and Privacy Policy.