Why the Korean wave is more than BTS or Blackpink | CNBC Explains

BTS and Blackpink may be some of South Korea’s most famous cultural exports, but the burgeoning Hallyu industry includes K-beauty brands and even esports, contributing to $12.3 billion worth of exports in 2019. CNBC’s Timothyna Duncan explains how the East Asian nation is riding on the Korean wave for soft power. ----- Subscribe to us on YouTube: http://cnb.cx/2wuoARM Subscribe to CNBC International TV on YouTube: https://cnb.cx/2NGytpz Like our Facebook page: https://www.facebook.com/cnbcinternational Follow us on Instagram: https://www.instagram.com/cnbcinternational/ Follow us on Twitter: https://twitter.com/CNBCi